Search engine optimization for beginnersWritten / updated by Thomas Skov Iversen
If you want to attract a lot of traffic/visitors it is a necessity that your pages can be easily found on search engines such as Google, Yahoo and Bing. A top position on your most important search engine keywords, will naturally result in higher traffic and thereby higher advert earnings. We recommend that you read the following points about search engine optimization, as it will help improve the visibility and readability of your website in search engines.
Definition: Search engine optimization is a well structured approach of improving your website rank in search engines, based on specific keywords important to your site.
1 - The keyword frequency
2 - The number of incoming links (links from external websites to your website)
3 - The page title HTML tag
4 - Meta-tags
5 - Alternative graphic text (ALT)
If you follow the advises given above, you will be well on the way to a good position in search results. But remember, that SEO cannot make your site popular - without good content no amount of SEO will get you to the top... Content is KEY!
Sources: E-Business and E-Commerce management by Dave Chaffey
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